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In 2012, Australian market researchers set out on an unusual mission: to determine the least appealing color for cigarette packaging. Their goal was simple, make smoking less attractive by using a color
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Cigarette packaging: Can sludge-like color deter smokers?
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Pantone 448 C, empirically the worst color in existence : r/FUCKYOUINPARTICULAR
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In Defense of Pantone 448 C
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Australia discovered the world's ugliest color and used it to kill cigarette sales. The color? Pantone 448 C (a muddy olive-brown). The results? One of the most successful behavior change campaigns in
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The World's Ugliest Color
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all nicotine products in norway have to use the same standardized packaging: pantone 448 C pantone 448 C is called the “world's ugliest color” because it was specifically chosen by a market
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